As mentioned above - this system works extremely well for me. I tried to use a bunch of the more advanced features in Things in the past (such as tags and projects) but they just add complexity and don’t provide value to me. So I kept it as simple as possible - which seems to work best for me personally. Give it a try if you are intrigued (you can get a trial version of Things which is fully functional for two weeks or so - enough time to try this out). And let me know how it works for you.
I wrote this article originally for the 24 Ways to Start blog - I encourage you to check out the other articles on this “advent calendar for entrepreneurs”, they are well worth the read.
Let me start this with a true story: Two years ago I mentored startups at Seedcamp. My group of mentors consisted of VCs from the largest European firms and top-notch technologist from companies such as Amazon and Microsoft. We ended up talking to at least 20 entrepreneurs from all over Europe. We gave each and every one our business cards. None of them followed up, nor at best send out a LinkedIn invite with the standard invite text. First I thought “…it’s just me”, but after asking my fellow co-mentors, it turned out this was true for them as well. I was baffled – as an entrepreneur you are in the business of relationship-building (and if you think otherwise, you better rethink your approach). You should see every interaction with someone who might be helpful to you and your business as a golden opportunity. Not making use of this opportunity in the best possible way is not only wasteful, it might be the make-or-brake moment of your company. So here it goes – my personal tips on how to properly followup.
I guess by now I don’t need to tell you that you should always follow up. No exception. If someone spends time with you, listens to you, probably gives you some advice or helps you in any other way, you follow up. A follow up is not only an act of courtesy, but your opportunity to build a long-term relationship, ask for a favor or simply say thank you. Its the good manners that your Mom taught you. There is a ton of research which shows that people are very inclined to help you if you just ask. It’s engrained in our nature. We want to help. It makes us feel better and boosts our own ego. And on the flip-side – who wants to be the Scrooge who didn’t help someone (if asked nicely)? Finally – don’t hesitate to followup just because you think the person is too busy or too important. We are all humans – we all work the same.
Now that we’ve established that you always follow up – make sure you follow up properly. Send a short email thanking the other person for his/her time, and do ask for something specific. Yet think about keeping your early demand small, you don’t want to overburden your newly established contact. Remember, always ask – it’s your golden opportunity to build a working long-term relationship. This is all pretty much a no-brainer, right? And people seem to grok it when it comes to email (minus the “ask for something” part). But once you get into the wonderful world of social networks, all this seems to fall apart. Never (and I mean never) send out an invite on a network such as LinkedIn using the standard invite text. The signal you are sending me by doing this is: You are not worth the time for me to change this text and I just want to connect with you to add you to my collection. In my eyes this is one of the biggest mistakes you can make, and a surefire way for me to permanently ignore you. Here’s how you do this properly – don’t leave the standard text in there, write a short, personal message which sells the other person on the idea to connect with you. This is usually best achieved with a small ask – e.g. “I would love to stay in touch with you and ask you every once in a while (not more than once every couple of months) for your advice on XYZ”.
Don’t trick yourself into believing that it ends here and all will be good. This is only the beginning – granted you got it of a good start, but now you want to mature your relationship (think long term, not short term again — no-one likes to feel used). Send an email every once in a while, pointing out some interesting news or research which is relevant for your contact. Ask for the occasional coffee to compare notes. Get creative and add value for the other person – trust me, it will pay back twice over. With that being said – go and network. Make new friends, allies and partners. Don’t be shy. Ask for help. And always follow up!
With the increasing discussion about (Open) Web Apps and how to distribute them, we seem to run into an interesting confusion about the meaning and use of the term “open”.
These two aspects are fundamentally different and not interlinked: You can have a tightly controlled single marketplace for apps built using Open Web technology which only run on one particular device, operating system or browser based on the distribution scheme of the market. On the other hand you can have a multitude of markets/stores for apps which are built to run on a single device/operating system. Both might be referred to as open - the first is open in the sense that it distributes apps which are built using open technologies (though the market is not open), the other provides choice on the store side, which is an open market - but distributes closed apps.
Obviously the most open approach is an open market (many stores) for apps built using open technology (no device/OS lock-in). This is what we are building at Mozilla at the moment.
So be careful when you talk about open - open doesn’t always equal open… [Photo Credit: wiccked on flickr]
Ever wondered if apps are really here to stay? Well, if 6.5bn downloads don’t convince you - having made it into Sesame Street surely made this point clear. Enjoy and sing along! :)
Smartphone users currently live (mostly) in a world with only one app store - the app store which is provided by their operating system provider. Having a single app store makes life easy - no choice means you don’t have to battle with the paradox of choice. Tight integration into the OS layer makes purchasing apps a cinch (though I still wonder why I can’t pay for my iPhone apps through the already established billing relationship with my cellphone provider). A heavily curated store ensures that I don’t download software which might contain unwanted content (e.g. porn) or is not authentic (e.g. content from Disney which doesn’t come from or is not authorized by Disney). A single source for all apps also means that I don’t need to look anywhere else - there is only one place to find apps. But all this comes with a very high price. Most of us have heard the stories of developers who are grappling with the approval process of app stores (and sometimes even Pulitzer price winners can’t get their app listed). More importantly than the simple fact that the rules made up by a store don’t allow an app to be distributed is the fact that in this world, the author of the app doesn’t have any other choice: Choice of a different app store with different rules and choice of simply putting the app up on his own site and distributing it through his own means. Further the lack of competition in app stores means that as a developer you have to accept the economics of the deal. No negotiation, no competition for content between stores and no competition between stores for the customer (and stores might choose to compete on other dimensions than price alone - think service for example). From an end-user perspective a single store nearly always results in limited innovation - there is simply no strong economic incentive for the store operator to go out of his way to provide a great user experience for the customer. Current stores nearly unisono suffer from poor search functionality, lack of social discovery features, lack of pricing features (bundles, buy one get one free, etc)… In a world where stores compete with each other, one can be confident that these problems will be solved (either by the established players or by new entrants who use this as a way into the market). Don’t get me wrong - all this comes also with a prize: This world is just a bit messier than the squeaky clean world of single, tightly-controlled app stores. But it’s a price well worth paying as this world is a more vibrant, more dynamic, more innovative place - and it’s a better place for both the developer and the user. In summary - it’s a somewhat bizarre artifact of the times we are living in, that we accept an app economy which is flawed on so many levels. We wouldn’t accept this world when buying shoes, books or our entertainment products. So let’s not accept it - let’s build something better.
A few days ago I spoke at Berkeleys >play conference on app stores, why and how they are broken and how HTML 5 and the Open Web app platform Mozilla is currently building will fix them (hint: The Web has won before and will win again). You find a short summary and the slides from my talk here. Realizing that the slides pretty much only work if you also have the audio track, I decided to record a video version of my talk. Please note that this is a recording which was done after the fact - so my voice might sound a bit less dynamic and enthusiastic than in the original auditorium (turns out that the built-in microphone in my Mac is really bad at picking up a loud, dynamic voice).
If you prefer to watch the video directly on Vimeo, click here.
Today I gave a talk at the >play conference (Berkeley Digital Media Conference) on app stores, why the current model is inherently broken and how to fix them (hint: check out Mozilla’s work on an Open Web App Ecosystem). Here’s the synopsis of my talk: “Today, apps are extremely popular - they’re easy to use, easy to find and attractive. However, this new world of apps is extremely flawed - and the growth and potential innovation of the current app system is held back by closed development models, vertically integrated experiences without competition and obscure approval procedures for developers . There is a better future - it’s called the Web, it won before and it will win again.” And the slides (note that most of the important bits are lost on you if you don’t have the audio track):
You can also see the slides directly on Scribd
It is with great joy that I can announce Mozilla Labs’ latest hire - today Kevin Fox announced that he will join our team of mad scientists as our Principal UX Designer. Kevin, after having worked at some of Silicon Valley’s powerhouses such as Yahoo!, Google, FriendFeed and Facebook and bringing the world such beautifully crafted experiences such as Gmail and Gcal, originally planned on working on his own for a bit. Thankfully we managed to convince Kevin that Mozilla Labs is just the right place for him to… well… change the world! And do so in a completely open and participatory way. Kevin will officially join us in early November - in the meantime make sure you follow him on Twitter and read his blog (you will find his thoughts and musings both thoughtful and highly entertaining). Double rainbows and unicorns indeed. :)
Yesterday we published a tech preview of Mozilla’s Open Web App Platform - both from a developer as well as an end-user perspective.
We received a lot of great feedback from the wider community, the developer community as well as the press (e.g. TechCrunch, WIRED or GigaOM among many others). The interpretation of our platform is mostly spot on - but sometimes way off when Mozilla’s proposed platform is compared directly to app stores such as Apple’s iTunes store or the Android store.
It is important to note that what we are proposing and building is significantly different from single, vertically integrated app stores. The platform at its core allows for web apps to be installed, managed and launched in any modern browser - and is agnostic to where these apps come from.
The manifest, which basically describes the app and is one of the central elements in our architecture, provides information about the source (the place from where you got the app - which can be the website from the developer herself, a directory or a store) as well as authorization and identity tokens. With this simple architecture in place, the platform allows for any number of self-published apps, directories and stores to co-exist. There is not a single, central repository of all apps - but a whole array of them.
What this means is - the Mozilla Open Web App Platform allows for an ecosystem which is similar to any other retail/ecommerce experience you know and essentially just like the Web: Anyone can publish any app without an obscure approval process on her own website. You can list these apps in directories or sell them through stores. Or you set up your own store if you wish. Apps become a good just like any other digital good - freed from a vertically controlled ecosystem.
If you want to learn more about our platform, watch this video from my colleague Lloyd Hilaiel, who together with Mike Hanson is the main developer and thinker behind this.
Today, we (meaning the Mozilla Labs team) are releasing technical documentation of the proposed system and a developer preview prototype that allows you to install, manage and launch Web apps in any modern desktop or mobile browser (Firefox 3.6 and later, Firefox for mobile, Internet Explorer 8, Chrome 6, Safari 5, Opera 10 and WebKit mobile). This prototype provides a simple mechanism to support paid apps and authentication features to allow apps to log users in upon launch. Head over to the Mozilla Blog for all the details and check out the technical documentation and developer previews. I will post more on this soon - so stay tuned. :)
Jack Trout, one of the most influential marketeers of modern times, rants about the broken marketing world and calls for more common sense and less BS. The book: “In Search of the Obvious: The Antidote for Today’s Marketing Mess” by Jack Trout; Wiley; October 2008 The big idea: Marketing is easy (which makes it hard). Find the obvious, distill the essence and use marketing to sell not entertain. Today’s marketing initiatives are too often misguided in their approach and execution, with marketeers selling snake oil instead of working solutions. The backstory: Jack Trout, co-author of some of the most important marketing books in modern times, is back - and back with a vengeance. He takes aim at the current state of the marketing industry, their BS and the misguided approaches which have turned marketing into a fluffy, aimless pseudo-science. Five tests: Trout cites a 90 year old book from Updegraff, which lays out five tests of Obviousness: 1. The problem when solved will be simple. 2. Does it check with human nature? 3. Put it on paper. 4. Does it EXPLODE in people’s minds? 5. Is the time ripe? Perceptions rule: As much as we wish it wouldn’t be true, people are guided by their perception, not facts. Perception becomes fact - superior products don’t necessarily rule. And you can only do what your customers allow you to do. If you read nothing else: Chapter 1 and 2 lay out the basic framework in less than 25 pages. Treat yourself to these nuggets of wisdom, reread them frequently and put them to work everyday. Rating: 9 (1=Rubbish; 10=Awesome). Trout’s experience, solid theoretical knowledge, body of work (both academically as well as a practitioner) and his tendency to call things by their true name make this book a must read for everyone in marketing (and everyone who is marginally interested in marketing).
The authors recount the fascinating story of Intuit’s rise to become one of the most successful software companies in the world. The book: “Inside Intuit: How the Makers of Quicken Beat Microsoft and Revolutionized an Entire Industry” by Suzanne Taylor, Kathy Schroeder and John Doerr; Harvard Business Press; September 2003 The big idea: Intuit’s founder Scott Cook is obsessed with user experience and finding solutions for the real needs of his customers. Intuit institutionalized “Follow me Home” studies where Intuit staff observes customers in their day-to-day operations to create specific solutions for problems they discover. The backstory: Intuit is one of the somewhat unsung heroes of modern day software though most people know their mainstay products Quicken, Quickbooks and TurboTax (and lately their acquisition of Mint.com). The authors, through countless interviews with the founding team and early employees, tell the fascinating story of Intuits struggle in the early days and their rise to become a giant in their field. Endurance pays off: Intuit wasn’t a clear winner from the get-go. The authors recount the early days of struggle and problems which would have nearly wiped Intuit out. Persistence and sometimes sheer brute-force kept Intuit going and turned them into the powerhouse they are today. Mistakes are painful: With their direct access to the founders and key employees, the authors manage to give the reader the insight on big mistakes Intuit made throughout its existence. If you read nothing else: The first half of the book covers the early days at Intuit and is a fascinating, fast paced read. The appendix contains Intuit’s mission statement - very well worth the read as it contains the essence of what Intuit is and aims to be. Rating: 9 (1=Rubbish; 10=Awesome). Entertaining and informative - just the right kind of literature for everyone with an entrepreneurial bone in her body.
Just a quick note - I’ve split my blogs: This blog will solely focus on my work, business and related topics. I started blogging about running on a new blog (linked on the left - http://neverwalk.tumblr.com) - follow me there if you’re interested in my thoughts on running! :)
During the Mozilla Summit 2010 just a few days ago I led a session (and later in the week a lightning talk) on app stores; why both consumers and developers love apps (and the stores which make them available on platforms such as the iPhone/Android/Facebook/etc) and why the Open Web is in need of a marketplace for its continued success as a premier platform (both for users and developers). In a lot of ways this is a continuation of our thoughts about the characteristics of an Open Web App Marketplace, published by Jay Sullivan on the Mozilla blog. In my session we used an Etherpad to capture feedback from the more than 150 attendees - you can read the transcript here. Main areas of discussion centered around the question which role Mozilla could and/or should play in such a construct, how this would change the web at large, how to handle the fact that the Open Web allows the user to do view source on code and which role the browser could play. As this is a continued discussion with lots of variables, opportunities and risks, we would love to hear your thoughts, ideas and comments. Head over to the Mozilla Labs discussion group, leave a comment here, send me an email, blog about your thoughts (and let me know about it, so I can link to your post) and find me on IRC (http://irc.mozilla.org/ - #labs) and in real life. The slides from my talk are here:
In my session on an Open Web App Marketplace during this year’s Mozilla Summit 2010 I wanted to split my time into 15 minutes of me talking & presenting and use the remaining 30 minutes for a discussion with the attendees. My main observation with open forum-style discussions is that you usually only get a fraction of people to speak (people are shy, the discussion moves on and your original point might not be appropriate anymore, people sometimes get into a bit of bikeshedding, etc). To overcome this problem, we originally planned to break the group into smaller sub-groups of 5-8 people and let them run through a structured brain storming exercise. As we expected to have more than 100 people in the session, this became somewhat complex. On a hunch I decided to try an experiment: What if we would allow the audience to discuss in person (one person speaking at a time with me moderating) and use an Etherpad as a back-channel for the participants to jot down their thoughts and notes. At the same time one of my colleagues kindly offered to take notes from the live discussion and add them to the Etherpad. It turned out to not only work - but blow my expectations out of the water. The group not only had a very fruitful live discussion but people were hacking away on the Etherpad. The interesting thing which happened, was that people started to have conversations on the Etherpad itself - people agreed, disagreed, argued and sharpened their arguments. We ended up with about 10 pages full of extremely valuable comments, thoughts and ideas. The Etherpad software itself handled the onslaught of more than 50 people hacking on the same document at the same time with grace and created a fascinating visual artifact as participants could see how thoughts were developed in real time (which we also projected on the main screen). I highly recommend giving Etherpad as a backchannel a try for your next public talk. You can download the Open Source software here.