Getting to Ithaca, the fabled destination of the long journey of Odysseus, was never the point. Similar to the famous story of the trials and tribulations of our Greek hero, in technology we oftentimes fixate on the end state and ignore the journey. Point in case: Self-driving cars. We might well be decades away from truly fully autonomous vehicles – waiting for this end state might prove to be costly. Yet, on the glide path toward full autonomy we develop highly reliable remote controls for vehicles. Turns out – that is good enough to solve many consumer pain points. Fetch, a UK-based rental car company turns this idea into reality by delivering your car to your doorsteps via human-operated remote control.