By now I guess (hope?) most of you are intimately familiar with Simon Sinek’s work “Start with Why”. No? Well - time to watch this TED Talk. You might want to read his book as well.

I fundamentally believe that his model is right. It’s a bit of an oversimplification - but it’s right. The reason why I am at Mozilla is because we start with the why…

Why?

Mozilla promotes openness, innovation and opportunity on the web.

That’s all?

Yes! Because it’s important.

How?

By creating great software and building movements that give people the tools to take control of their online lives.

What?

Oh - we build this awesome web browser. Do you want to use it?

See what I mean? Start with why.