Yeah - I know… But. There are still people who think you can “market to the social web” – point in case: Adam L. Penenberg’s book Viral Loop (no link to Amazon as I don’t endorse reading this book!) was recently market in Fast Company with the headline:

Go Viral. The users do all the marketing. You reap all the profits.

Yes. You get it Adam. Good luck reaping the profits from your book going viral.