🛍️ Direct-to-Consumer brands are going direct(er) – by manufacturing themselves

DTC has been a massive trend over the last couple of years and one which accelerated the great bifurcation of consumer markets (our Hourglass Economics model). Now the companies are starting to vertically integrate in an effort to better control quality and increase profits – which should prove further trouble for the companies stuck in the fat middle of “value for money” (or maybe more accurately, “a blend of bland, chill, premium mediocre).