David vs Goliath - Presentation from Emerce eDay

Last week I spoke at Emerce’s eDay conference in Rotterdam (Netherlands). Emerce reached out to me with the question: “How did Mozilla win?”. In the follow-up calls with the Emerce team we discussed the “David vs Goliath” situation in which Mozilla found itself, competing against Microsoft when we launched Firefox only six years ago, and how we managed to grow its userbase to a staggering roughly 500 million people using Firefox worldwide.

The presentation below is my humble attempt to explain this phenomenon. Granted you need the voice track to make complete sense of the presentation - but probably interesting nonetheless. Feel free to contact me if you have questions or comments.